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Money Graph - Marketing for Business

Understand affiliate marketing to implement in a business

Affiliate marketing is termed as a performance based marketing strategy. What is Affiliate Marketing? The main gain of implementing affiliate marketing is that a business rewards to the affiliate for bringing a customer or a visitor to their website. The reward is for the hard work and the marketing technique that the affiliate has carried out to turn a customer to a website. Speaking about affiliate marketing business, it is a process that benefits both the affiliate and the business. Generally a market comprises of four players – merchant, network, publisher and customer. There is tremendous growth in the market and its complexity where affiliates, super-affiliates and specialized third party vendors are warranted.


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Promoting your Business on Facebook and Twitter

If you are a beginner in marketing with social media, you first need to get a Facebook and Twitter page. It takes a while before followers and fans start showing interest in your page. If you know how to play your game right, the social marketing network is very easy. The following are some of the tips you could make use of while promoting your business on Facebook and Twitter:

• Avoid using bots and spam. Spamming is a very dangerous and rude way of getting views from followers and fans for the page you have created. Once you are marked as a spammer, you get blacklisted and you might not know the next step twitter or Facebook will take when you spam again deliberately.


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Social Network for Business

Social network involves an array of activities including job search, hiring of workers, advertising and marketing, promotions, branding and sales and related activities. It serves as the link between the business and its various stake holders ranging from customers, suppliers and the government.

Social networks offer the business an all round advertising and marketing opportunity. Some commonly used forms of online marketing strategies may be or seem like an ‘on and off’ activity where by companies only advertise and market themselves in response to a similar campaign by their rival companies or when they notice their revenues, profits or sales are decreasing. According to business experts, this is wrong because businesses should not only aim at attracting but also retaining permanently their customers. To do this, a business should build a social net working relationship withy its stake holders.