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Every month, there are companies that carry out research and study into the behavior of the Search Engine Market Share and then from their findings they list the search engines in positions. At any time, the search engines will either stay in the same positions, be moved down or go a step higher. With time, the major search engines have carved themselves a comfortable niche at the top where they continue to grow in popularity even as they snatch traffic from the other smaller search engines. The fact is that the bigger that a search engine is, it means that it is the most popular, gets the most ads and that it is the most used.
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