Social network involves an array of activities including job search, hiring of workers, advertising and marketing, promotions, branding and sales and related activities. It serves as the link between the business and its various stake holders ranging from customers, suppliers and the government.
Social networks offer the business an all round advertising and marketing opportunity. Some commonly used forms of online marketing strategies may be or seem like an ‘on and off’ activity where by companies only advertise and market themselves in response to a similar campaign by their rival companies or when they notice their revenues, profits or sales are decreasing. According to business experts, this is wrong because businesses should not only aim at attracting but also retaining permanently their customers. To do this, a business should build a social net working relationship withy its stake holders.
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