Affiliate marketing is termed as a performance based marketing strategy. What is Affiliate Marketing? The main gain of implementing affiliate marketing is that a business rewards to the affiliate for bringing a customer or a visitor to their website. The reward is for the hard work and the marketing technique that the affiliate has carried out to turn a customer to a website. Speaking about affiliate marketing business, it is a process that benefits both the affiliate and the business. Generally a market comprises of four players – merchant, network, publisher and customer. There is tremendous growth in the market and its complexity where affiliates, super-affiliates and specialized third party vendors are warranted.