The Dubai shopping festival is a month long event that is held in Dubai, UAE on the first quarter of the year on that is promoted as a tourism activity and promotes retail sales. The festival started on 15th February 1996 as a retail sales promotion activity but has gone on to be a traditional activity. The shopping festival has grown to be the largest and longest running event in the Middle East and is said to attract about 3 million tourists. This year Dubai Shopping Festival 2011 will start on the January 20th 2011 and its closing ceremony will be held on 20th of February 2011
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