Affiliate marketing is termed as a performance based marketing strategy. What is Affiliate Marketing? The main gain of implementing affiliate marketing is that a business rewards to the affiliate for bringing a customer or a visitor to their website. The reward is for the hard work and the marketing technique that the affiliate has carried out to turn a customer to a website. Speaking about affiliate marketing business, it is a process that benefits both the affiliate and the business. Generally a market comprises of four players – merchant, network, publisher and customer. There is tremendous growth in the market and its complexity where affiliates, super-affiliates and specialized third party vendors are warranted.
What is Google Affiliate Network ? – google.com/ads/affiliatenetwork – This is a system of marketing companies, which have come together to promote online marketing and business. The group was formerly known as Doubleclick Perfomics and has been in existence since 2007. Google took over Doubleclicks in 2007 at a cost of $3 billion and the acquisition was approved by the department of Justice Antitrust Authorities in the US and the Brussels antitrust Commission of the European Union. Many people seeking answers to what is Google Network Affiliate have wanted to know the aims behind the network affiliate establishment. It was initially to improve the search engine marketing and optimization, but later with time, this grew into something else that commanded more authority.