Every month, there are companies that carry out research and study into the behavior of the Search Engine Market Share and then from their findings they list the search engines in positions. At any time, the search engines will either stay in the same positions, be moved down or go a step higher. With time, the major search engines have carved themselves a comfortable niche at the top where they continue to grow in popularity even as they snatch traffic from the other smaller search engines. The fact is that the bigger that a search engine is, it means that it is the most popular, gets the most ads and that it is the most used.
Search engine market share is determined by a number of intelligence ad agencies that carry out a detailed research into the overall performance of a search engine. Over time, more search engines have come into operation and therefore the importance of gauging their performance has risen so that all the stakeholders can know where they stand. Over time though, the first three positions have consistently been dominated by the leading search engines which have held up almost the same percentages of the share market.
Depending on the company that carries out the search engine share market study, the results might differ a little but one thing is for sure; that the best company takes the lead. One of the criteria that are used to gauge the performance is the user friendliness and the search ability of the search engine. The friendliest one will gain the highest flow of traffic and it will also attract more adverts. In the search engine markets, the first one is the best – period. For users and advertisers, the results are usually posted on the websites and they are accessible to all parties for free.